You’re looking at a flyer or a social media post and something feels just a little bit off.
You might not be able to put your finger on it right away, but then you realize it. There is a giant logo sitting right at the top like a king on a throne, taking up half the screen. It is a classic move.
In the design world, we often joke that you can spot a non designer in seconds just by looking at how much space the logo occupies.
It is usually massive, and it is almost always plastered at the very top of the page.
If you have ever felt the urge to make your logo bigger, do not feel bad. Most people do this because they want to make sure the audience knows who is talking.
There is a fear that if the logo is small, people will miss it or the brand will lose its power.
But think of it like a party. If you walk into a room and shout your own name at the top of your lungs, people will definitely know who you are, but they probably won’t want to talk to you. However, if you dress well, act kind, and have a great conversation, people will remember you and eventually ask for your name.
A logo is not the main event. It is more like a signature at the end of a very well-written letter.
Its job is to verify who created the message, not to be the message itself.
When you make the logo the biggest thing on the page, you are accidentally telling your audience that your ego is more important than the information they actually need.
Good design is about hierarchy. You want the viewer to see the most important thing first, which is usually a catchy headline or a beautiful image.
The logo should be the polite “brought to you by” at the end of the journey.
Professional designers love what we call white space. This is just the empty room around your text and images.
When you shrink that logo and move it to a corner, you give the rest of your design room to breathe.
A small, well-placed logo actually looks more expensive and confident.
It says that your brand is so established and your content is so good that you do not need to scream for attention.
When you are looking at a graphic in an editing tool, it exists in a vacuum. But on a platform like Instagram or LinkedIn, your profile picture and brand name are sitting right above the image like a built-in header.
It is redundant and takes up valuable real estate that could be used for your message.
If you keep the logo small and tidy, your whole graphic will instantly look more polished and professional. It is one of the easiest ways to level up your look without needing a degree in art.
