Digital Advertising
Accelerate campaigns with targeted effective ads.
Digital advertising – when combined with a strong foundation and organic strategy – can accelerate your campaigns for a faster and more substantial impact. Digital ads can help your overall marketing efforts be more targeted & efficient.
Digital Advertising OVERVIEW
We run fully-managed targeted ad campaigns.
Ads are complex and higher cost. Save time and money by working with experienced ad professionals.
It’s no secret we’re an organic-first marketing agency. However, that doesn’t mean we completely ignore the impact and influence digital advertising can have.
Campaigns managed by us save you tons of time both learning the ad platforms and best practices as well as creating & operating campaigns. Ads run by experienced specialists will perform better and deliver faster, saving you money. We also know how to optimize campaigns for continual improvement and more efficient ad spend.
Digital Advertising Services Indianapolis
What's included.
Fully-managed campaigns
Campaign & account setup
Ad tuning & optimization
Market research & audience targeting
Ad creative & copy
Performance reports & analytics
Let's discuss your advertising goals.
Our digital advertising services are not a fit for everyone. We typically run campaigns in conjunction with organic marketing efforts like SEO and social media management. If you’re looking to boost your overall marketing impact by leveraging powerful targeting tools that Google and social media platforms provide, we may be able to help. Let’s talk!
1. Set up account & campaign
3. Audience & location targeting
5. Continually optimize & improve
Digital Advertising Process
Here's what our paid media process looks like.
1. Set up account & campaign
2. Discuss goals & strategize
3. Audience & location targeting
4. Work on ad creative & copy
5. Continually optimize & improve
We have experience running ad campaigns with the following platforms:
- Facebook & Instagram Ads
- LinkedIn Ads
- Twitter Ads
- Google Local Service Ads
We currently are not supporting TikTok or Snapchat advertising and are phasing out Google AdWords.
Ad spend varies based on your goals & budget.
The beauty of digital advertising is there is virtually no minimum spend required. However, to make the management fees worthwhile, you’ll want to have <$250 separately allocated for just ad spend. If your monthly marketing budget is <$1,000 we typically don’t recommend managed ad campaigns.
We do not create or add the Pixel to your campaigns.
However, if you already have the Facebook Pixel connected to your website and in your Ads account, we will use it for your campaigns. If you require pixel management, we recommend talking with a dedicated advertising agency.
We recommend at least 3 months.
That is not a requirement though. You can essentially run ad campaigns for as long or as little as you like. Keep in mind the longer we can run campaigns, the more testing and optimization can be done. Your ad performance and ad spend will be substantially better in month 6 than month 1.
Never!!
Even though ad campaigns require a lot more work from us upfront, we’re very serious about not having any setup fees. Even with ad campaigns, we want to earn your business every day and not make you feel stuck or locked-in.
Digital Advertising BENEFITS
How do digital ads benefit your business?
Targeted digital advertising can take your online presence to the next level and generate high-quality leads.
The detailed targeting tools that platforms like Google and Facebook Advertising provide are unmatched. With few exceptions, you can reach an extremely specific audience and share a specific message that is tailored for them.
When you’re reaching relevant people with a relevant message, it’s no surprise that these ads easily outperform any kind of traditional advertising. If you’re ready to amplify your marketing, let’s discuss if digital ads are right for you.
Custom-tailored solutions
Campaigns we manage are always completely unique and personalized to each individual client’s goals & budget. The results you’re looking for are unique to you, so you need a strategy and campaign built just for you.
Comprehensive & Flexible
Our digital advertising efforts are fully-managed meaning we handle everything from start to finish. How aggressive our campaigns are is very flexible to your specific needs & budget as well as scalable if needs change.
No setup fees or contracts
You’ll be hard-pressed to find digital advertising services with no setup fees or minimum term requirements. That’s because there is substantially more work and risk involved on the agency side in the first few months. Nonetheless, we remain fully committed to our business-friendly terms.
See if targeted ads are right for you.
Amplifying your message through targeted digital advertising can be the perfect approach for many businesses & organizations. It’s not for everyone due to the higher cost and ongoing financial requirement since ads disappear when the budget dries up. Let’s start with a conversation to see how ads could help your reach your goals or if another strategy is better suited for you.
