Digital Advertising

Accelerate campaigns with targeted effective ads.

Digital advertising – when combined with a strong foundation and organic strategy – can accelerate your campaigns for a faster and more substantial impact. Digital ads are about targeted, efficient media efforts. 

Digital Advertising OVERVIEW

We run fully-managed targeted ad campaigns.

Ads are complex and higher cost. Save time and money by working with experienced ad professionals.

It’s no secret we’re an organic-first marketing agency. That doesn’t mean we completely ignore the impact and influence digital advertising on Google & social media can have.

Campaigns managed by us save you tons of time both learning the ad platforms and best practices as well as creating & operating campaigns. Ads run by experienced specialists will perform better and deliver faster, saving you money. We also know how to optimize campaigns for continual improvement and more efficient ad spend.

Digital Advertising Services Indianapolis

What's included.

Fully-managed campaigns

Saving you time is an important aspect of all our services. We want to take things off your plate not add more to it. We can run ad campaigns completely independently once set up in your account but your involvement is always welcome as well.

Campaign & account setup

If you're just getting started with ads, we'll help with the entire initial setup process. If your account is in place, we'll create your new campaigns from scratch so you don't have to lift a finger.

Ad tuning & optimization

Another massive benefit to digital ads is the ability to start small, test lots of different approaches, and continually optimize campaigns over time. Each ad performs better than the previous one making your advertising dollar go further.

Market research & audience targeting

The real advantage to digital ads is the powerful targeting tools. With the exception of some industry limitations (e.g. real estate), most businesses can reach their exact target audience by location, demographic, interest, and more. We leverage these features for your campaigns.

Ad creative & copy

We don't require clients to provide any creative or copy for ad campaigns unless you want to. We have a lot of experience creating & writing content for both organic and advertising use but we're more than happy to use content you provide.

Performance reports & analytics

We keep you up to date with the performance of your campaigns. There is a ton of data each ad generates and that number is multiplied by each ad set you run. We summarize the data to provide you a high-level overview of ad performance.

Let's discuss your advertising goals.

Our digital advertising services are not a fit for everyone. We typically run campaigns in conjunction with organic marketing efforts like SEO and social media management. If you’re looking to boost your overall marketing impact by leveraging powerful targeting tools that Google and social media platforms provide, we may be able to help. Let’s talk!

1. Set up account & campaign

We'll help with setting up your account for the first time and creating new campaigns for our ads. We'll also consult on which platforms will be the most effective for you.

3. Audience & location targeting

You want your ads to reach the right people, in the right places, at the right time. This step is crucial in ensuring our campaigns are effective and efficient with every dollar we spend. We can target ads based on location, demographics, interest, behavior, and more along with split testing audience segments.

5. Continually optimize & improve

It's very important to continually test creative & copy against various audiences to find the highest performing combinations. We carefully review our split tests and overall results to make improvements to our campaigns over time.

Digital Advertising Process

Here's what our paid media process looks like.

1. Set up account & campaign

We'll help with setting up your account for the first time and creating new campaigns for our ads. We'll also consult on which platforms will be the most effective for you.

2. Discuss goals & strategize

We discuss specific goals and outcomes we're looking to achieve with our digital advertising efforts to ensure we're putting the right strategies in place to accomplish them. Your campaign will be custom-tailored to you and your goals.

3. Audience & location targeting

You want your ads to reach the right people, in the right places, at the right time. This step is crucial in ensuring our campaigns are effective and efficient with every dollar we spend. We can target ads based on location, demographics, interest, behavior, and more along with split testing audience segments.

4. Work on ad creative & copy

Your creative and ad copy is the variable of your ad success. Creating high-quality, impactful ads will improve results. We have graphic artists and copywriters ready to create unique and optimized ads that deliver results for your business.

5. Continually optimize & improve

It's very important to continually test creative & copy against various audiences to find the highest performing combinations. We carefully review our split tests and overall results to make improvements to our campaigns over time.

Digital Advertising Common questions

Commonly asked questions, answered.

Have a question we didn’t answer? Don’t hesitate to reach out and ask us directly! We’d love to hear from you. 

We have experience running ad campaigns with the following platforms: 

  • Google AdWords
  • Facebook & Instagram Ads
  • LinkedIn Ads
  • Twitter Ads
  • Microsoft (Bing) Ads

We currently are not supporting TikTok or Snapchat advertising.

Ad spend varies based on your goals & budget.

The beauty of digital advertising is there is virtually no minimum spend required. However, to make the management fees worthwhile, you’re probably going to want to have roughly $250+ separately allocated for just ad spend. If your monthly marketing budget is <$1,000 we probably won’t explore managed ad campaigns. 

We do not create or add the Pixel to your campaigns.

However, if you already have the Facebook Pixel connected to your website and in your Ads account, we will use it for your campaigns. If you require pixel management, we recommend talking with a dedicated advertising agency.

We recommend at least 3 months.

That is not a requirement though. You can essentially run ad campaigns for as long or as little as you like. Keep in mind the longer we can run campaigns, the more testing and optimization can be done. Your ad performance and ad spend will be substantially better in month 6 than month 1. 

Never!!

Even though ad campaigns require a lot more work from us upfront, we’re very serious about not having any setup fees. Even with ad campaigns, we want to earn your business every day and not make you feel stuck or locked-in.

Digital Advertising BENEFITS

How do digital ads benefit your business?

Targeted digital advertising can take your online presence to the next level and generate high-quality leads.

The detailed targeting tools that platforms like Google AdWords and Facebook Advertising provide are unmatched. With few exceptions, you can reach an extremely specific audience and share a specific message that is tailored for them. 

When you’re reaching relevant people with a relevant message, it’s no surprise that these ads easily outperform any kind of traditional advertising. If you’re ready to amplify your marketing, let’s discuss if digital ads are right for you.

How we're different.

We’re not like other advertising agencies. Our approach to paid media goes in conjunction with other digital marketing efforts. We believe this creates the greatest impact but we understand that this is not what everyone is looking for.

Custom-tailored solutions

Campaigns we manage are always completely unique and personalized to each individual client’s goals & budget. The results you’re looking for are unique to you, so you need a strategy and campaign built just for you.

Comprehensive & Flexible

Our digital advertising efforts are fully-managed meaning we handle everything from start to finish. How aggressive our campaigns are is very flexible to your specific needs & budget as well as scalable if needs change.

No setup fees or contracts

You’ll be hard-pressed to find digital advertising services with no setup fees or minimum term requirements. That’s because there is substantially more work and risk involved on the agency side in the first few months. Nonetheless, we remain fully committed to our business-friendly terms. 

See if targeted ads are right for you.

Amplifying your message through targeted digital advertising can be the perfect approach for many businesses & organizations. It’s not for everyone due to the higher cost and ongoing financial requirement since ads disappear when the budget dries up. Let’s start with a conversation to see how ads could help your reach your goals or if another strategy is better suited for you.