People are searching for local businesses. We help you appear first in local searches, in local listings directories, and any ways people near you find businesses like yours.
LOCAL MARKETING STRATEGY
We help local businesses reach their community.
If your looking for local clients or customers, your approach is completely different from a national, global, or online-only business. The platforms you should utilize and the tone of your message is different. If you want to see real results, you need a strategy that makes sense for a local business.
OUR LOCAL MARKETING SERVICES
Dominate your local market online.
When someone searches online for products or services like yours, where do you rank? There are countless keyword combinations for any given online search. You need the insights and approach that allows you to know which keywords to target and how to rank page-1 for them. Building & updating your listings and getting more 5-star reviews helps people in your area know who you are and that you’re someone they can trust.
When it comes to local search ranking, sites like Google use more than just your website to decide where you rank. That’s why Local SEO is an entirely different ball-game.
You need your online presence to be cohesive and high-quality in the eyes of your customers as well as Google’s advanced algorithms. We have experience delivering page-1 results for the most valuable keywords in your specific industry.
Local listings in business directories are a very common way people find local businesses and important information like their phone number & website. Google Maps is an example of a listing directory and a very common place for people to start when searching for nearby businesses.
There are hundreds of these directories and your listings need to be consistent across all of them. Inconsistent or missing information can confuse & frustrate customers and also makes you look less credible to Google
Most people read & trust online reviews when choosing a local business. Having no reviews is almost as bad as having negative reviews.
Beyond getting a good average rating, you need to grow the volume of reviews you have and respond to every review that comes in. We help you get more reviews and respond to them on behalf of your business.
BENEFITS OF LOCAL MARKETING
Strategy that leads to noticable local impact.
If you build a professional, updated presence across the important local channels, you will set up your business for long-term success. To become the top local business in your industry you need to establish and complete presence on a variety of online platforms.
- Local search ranking: Who doesn’t want to have a top-ranking website for relevant local keywords? The relevant traffic from these search rankings is what makes them so valuable to a business. It comes down to your competition. Industries like real estate & law have a much harder time obtaining top spots due to the number of people and the amount of money being spent to acquire them. A creative approach that focuses on less competitive, but equally valuable keywords can allow you to achieve top ranking spots that lead to new clients or customers.
- Local listings directories: People in every community use business directories like Google Maps, YellowPages, CitySearch, & Yelp to find the best local businesses. Even Facebook has a built-in listing directory. Because there are so many channels to manage, we use advanced software that can update your information across hundreds of listing sites ensuring your online presence is complete & accurate.
- Social media: We highly recommend you make social media a part of your local marketing strategy. Sites like Facebook, Twitter, LinkedIn, & Instagram are free to join and give you a platform to grow your audience, share your message, and get more exposure for your business. On social media, people can be sure you’re still in business and get the latest updates like holiday hours, your latest inventory, and special promotions.
INDIANAPOLIS SOCIAL MEDIA SERVICES
Establish yourself as the trusted, local expert.
Your local business is unique. You probably think you’re the best at what you do. We help others find you and see that you shine above the competition. With a personalized local marketing strategy, we will help you reach the people in your community that are looking for businesses like yours.